Dom Pérignon
Creation of the Dom Pérignon musical style guide and its event playlists platform to accompany the prestigious dinners and wine tastings of each collection throughout the world.
Secteur
Bars
Évènements / Events
Luxe
Restauration
Expertises
Audio branding
Plateforme des Playlistes évènementielles
Sound design
Sound identity
We therefore developed a musical style guide for the brand and set up two private online platforms to host the selection of musical styles, mixed sound tracks and bespoke playlists, to enhance the uniqueness of each vintage and reinterpret the unique character of the seasons.
The platform is also used to delimit the soundscapes in order to guide the guest DJs when mixing at events.
A VISIONARY, AUDACIOUS SPIRIT · A VISIONARY, AUDACIOUS SPIRIT · A VISIONARY, AUDACIOUS SPIRIT ·
Our original and avant-garde musical selection accurately reflects this positioning, by following in the same visionary and audacious spirit as evidenced in the choice of its brand ambassadors, such as David Lynch, Marc Newson, Iris Van Herpen, Lenny Kravitz, Lady Gaga and the late Karl Lagerfeld, who each reinvented the aesthetic codes of this exceptional brand.
To read the full case studies, please email contact@oplusco.com