LANCÔME Flagship Paris – Beijing
"Joy of Now" , sound design of the Lancôme flagship store and the Lancôme Beauty Institute
Retail / Boutiques
Spa / Wellness
Sound identity / audio branding
Bespoke radio stream
The sound design is spatialised, based on an immersive set design.
It is called the ‘Joy of Now’ and includes several musical atmospheres which change with the time of day, and of course, the brand’s values: The Joy of Now, Generosity, Empowerment. Proof that we are actively working to create happiness and good humour.
LANCÔME - FROM PARIS WITH HAPPINESS · LANCÔME - FROM PARIS WITH HAPPINESS · LANCÔME - FROM PARIS WITH HAPPINESS ·
Our approach is inspired by synaesthesia We paid special attention to reproducing the sound by creating sensitive variations (more bass when you get close to body care products) a sound that become airier for perfumes, more theatrical for make-up, more medium at reception, etc.
On the first floor, an apartment houses an exclusive beauty salon, for a high-end clientele, from which the discreet sensuality of Parisian elegance emanates.
Since September 2020, we have been rolling out this musical concept in China in the new LANCÔME Flagship store in Beijing.