Hermès Silk Mix
Hermès creates its pop-up, touring record-store to celebrate its silk mix around the world
Secteur
Évènements / Events
Fashion
Luxe
Expertises
Audio branding
Dj mix
Silk Mix embodies the elegant world of Hermès men’s silks, through a pop up, touring exhibition that visits the capitals in 4 continents. It is also an installation and a playful and interactive experience. Patrick Vidal, our sound designer, was Silk Mix’s resident DJ during exclusive parties in Madrid, Milan, New York, Seoul, Beijing, Taipei, Mumbai, Zurich, Munich, Mexico City, Brussels and Dubai.
SILK MIX TOUR - VINTAGE AND CONNECTED · SILK MIX TOUR - VINTAGE AND CONNECTED · SILK MIX TOUR - VINTAGE AND CONNECTED ·
The experience is as original as it is poetic and slightly retro. It enlivens yours senses, scatters your gaze: you think you are looking at records then you touch silk, you let yourself be captured by the designs, as you fantasize about their music.
Between the music and the images, the silk and the accessories give tempo to creative symmetries and sounds.
To read the full case studies, please email contact@oplusco.com
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