Chloé – See by Chloe
Secteur
Fashion
Luxe
Retail / Boutiques
Expertises
Sound identity / audio branding
Bespoke Music
Streaming
Since 2015, we produce the playlists for the showrooms and boutiques of the fashion house, Chloé, and its little sister, See by Chloé, to illustrate the collections of its various designers such as the Englishwoman, Clare Waight Keller and Natacha Ramsay- Levi, who brought a breath of fresh air, while respecting the DNA and values so dear to the company.
Chloé, women forward, a conscious luxury · Chloé, women forward, a conscious luxury · Chloé, women forward, a conscious luxury ·
Drawing inspiration from fashion shows, mood boards, campaign visuals and also the collections, our musical selection illustrates the many facets of the Chloé woman, at once strong and gentle, a kind of provocation tinged with flexibility and lightness, with nods to films and 70s trends.
The soundtrack picks up on the brand’s style codes of fluid, feminine clothes creating a balance that is sophisticated and cool chic, luxurious and casual to reflect the creative spirit of Chloé Girls, radiant in their femininity, yet full of charm and freshness.
Projet suivant
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